Resume | Elizabeth Braun

Professional History

ELIZABETH BRAUN · (708) 574 3267 · EErinBraun@gmail.com

CATERPILLAR, CHICAGO, IL (2023–2025)

SOCIAL STRATEGIST

• Sat on social media ‘newsroom’ board, guiding page owners on brand voice and social media effectiveness
• Developed social media strategies for multiple business units including content calendars, influencer partnerships, and community management
• Established and reported on enterprise and page-level KPIs for all major social networks
• Managed enterprise and page-level reporting for more than 100 social channels via Sprout Social
• Conducted social listening via Brandwatch to understand VOC and develop enterprise-level communication strategies
• Conducted crisis and trend monitoring and advised senior leadership on how to manage relevant issues
• Developed and conducted both enterprise and internal agency-level trainings on social media best practices; including influencer partnerships, UGC sourcing and usage, brand voice, and customer care
• Developed scalable processes and automated rules for social customer care
• Assisted in the deployment of Salesforce Lightning instance for purposes of social media customer care
• Promoted from internal marketing agency to enterprise-level operations

L2TMEDIA, EVANSTON, IL (2022–2023)

EARNED MEDIA MANAGER

• Deployed and oversaw development of new remarketing product, L2T Engage, while continuing to manage organic social and reputation management products
• Maintained product development timeline for three products
• Worked closely with marketing to develop case studies for all three products
• Oversaw budget for Earned Media department

L2TMEDIA, EVANSTON, IL (2018–2022)

SOCIAL IMPACT AND REPUTATION MANAGEMENT SUPERVISOR

• Developed and deployed best practices for organic social media and reputation management products
• Grew team from an offshoot of Paid Social to independent department of four specialists
• Maintained relationships with social media, CMS, reputation management, and other vendors
• Developed benchmarks for two products and tracked KPIs
• Developed collaborative cross-departmental strategies to better scale company offerings
• Worked hand-in-hand with sales/customer success to retain high-priority clients and reduce overall churn
• Conducted ongoing competitive research of other digital marketing agencies in the automotive space

CHICAGO BOTANIC GARDEN – GLENCOE, IL (2014–2015)

PUBLIC RELATIONS COORDINATOR

• Managed social media presence
• Created content including video, photo editing, and graphic design
• Managed influencer/blogger ecosystem
• Oversaw VIP events including photography and media coverage
• Developed and distributed press releases
• Maintained media contacts

MCDONALD’S/JEFFEREY M CONSULTING, CHICAGO, IL (2016–2017)

GLOBAL SOCIAL CHANNEL COORDINATOR

• Deployed and managed global social network cybersecurity and moderation system
• Developed social media crisis and response plan
• Coordinated social moderation in response to news and trends
• Acted as liaison between McDonald’s corporate and regional/franchise owners with regard to social channel issues
• Advised McDonald’s corporate and regional/franchise owners on social channel best practices
• Worked with legal department to identify and remove social accounts that harm McDonald’s brand
• Led development of and migration to new asset management system

RUBY COMMUNITY GARDEN – CHICAGO, IL (2015–2021)

VOLUNTEER BOARD MEMBER

• Managed social media presence
• Created content including video, photography, and graphic design
• Established rules surrounding sustainable agriculture
• Assisted with foreign-language community outreach programs
• Managed educational and social events for garden members